Does Email Marketing Still Work In The 2020s?

For over two decades, email has been part and parcel of a marketer’s toolkit. Yes, it’s been around for a long time but still remains as relevant, powerful and effective as ever.

The type of technology surrounding email and the way it is used have evolved over time. Email has been used from regular communication to a marketing support.

While email marketing doesn’t work sometimes, the growth of social media and other online marketing platforms won’t kill this long-standing strategy. Although older technologies are believed to fall out, this is not the case for email marketing—but instead, they evolve. Thus, it remains effective in the 2020s and even to date.

In fact, this tactic has outranked some popular strategies like SEO, PPC and social media marketing. Marketers who do it correctly can enjoy a higher return on investment.

Why Email Marketing Won’t Work?

Sometimes email marketing doesn’t work because business owners/marketers fail to identify and fully understand the target audience, which is a very integral part in email marketing.

And sometimes, it’s not the strategy itself but rather the content and the way it is being done. Without relevant and effective content and information, email marketing may fail to meet the recipients’ interests, thus limiting the tool’s success.

In addition, tireless sending of newsletters can cause inconvenience to the recipients, causing them to unsubscribe.

How to Make Email Marketing Work?

When done properly, email marketing can be effective in generating new customers and leveraging sales.  Here are some key points to keep in mind to get results:

  • Content is very important in every marketing strategy, including email marketing. If you want to boost conversion through email marketing, work on your content first. Make sure it is relevant, informative and interesting.
  • Making your email more personal can take your marketing efforts to the next level. Using some call-to-actions can also help motivate recipients click the button.
  • Send out clean and crisp emails. This means using short keyword-rich paragraphs, including bullet points and inserting relevant images.
  • Don’t bombard your subscribers. Reducing the number of emails you send out to your target audience and scheduling them probably once a week can make a difference.
  • Come up with an interesting email marketing design. The design gets the first impression. If it looks terrible, people might not want to read it. Also, make sure your email is readable on different devices, including desktop, tablet or phone.

Tricks To Optimize Your eCommerce Website’s Conversions

If you’ve done everything to drive traffic to your eCommerce website and yet not getting any result, it’s probably high time for your eCommerce website’s conversion optimization. This results in an increase in conversion rate and returning customers.

Here are some tricks to keep in mind for conversion optimization.

1. Add images and video on product pages

Adding images and video on product pages will show customers what exactly they are getting.

2. Provide comprehensive product descriptions

Together with high quality image or video, make sure to provide comprehensive product descriptions to, again, show customers what they are getting and subsequently prevent returns.

3. Give out limited time coupon codes

Giving out limited time coupon codes will encourage customers to click the button and go through with the purchase.

4. Offer free shipping

In today’s very competitive market, offering free shipping is one great way to get customer’s attention. It is something online shoppers have grown accustomed to on Amazon.

Here’s a bonus tip: every seller can offer free shipping. You can cover the shipping cost by subtly increasing product prices.

5. Offer competitive prices

If you are selling products that are offered in a lot of other stores, what you can do is lower your product price a bit in order to compete.

6. Target the right audience

Reach out to the right audience and market your brand to them, with relevant content, and sales will eventually come in.

7. Place “Add to Cart” and “Checkout” buttons close to the product image and price

An actionable button that stands out from its surrounding images and text can prompt an online shopper to do what it exactly says.

8. Incorporate a Live Chat software

Adding a Live Chat software in your website provides a real human connection to your potential customers. This will build trust for the purchase and eventually result in customer loyalty.

9. Enhance your on-site credibility by putting industry-standard security measures in place

Letting your customers know that your store is safe will give them the confidence to enter their credit card information on your website. This security measures ensure customers that their credit card information are protected and safe.

10. Encourage product review

Most online shoppers read product reviews first before buying—and I think you do too.

To encourage your customers to provide a review, you can offer them a coupon code as a reward. Accept and address every complaint immediately to receive more positive reviews.

eCommerce Marketing In 2021: The Latest Strategies

The advent of new technology and the current pandemic the world is facing have given rise to many eCommerce businesses. A lot of people have shifted to online shopping, and a wealth of eCommerce platforms have made it easier to start your own online store. However, setting up a website for your business isn’t enough to achieve your sales goals—you need to work on growing and improving it.

Five eCommerce Marketing Strategies

With the sector becoming more competitive, attaining higher sales can be an uphill battle. So here we share five of the latest ecommerce marketing strategies to help you grow your online sales in 2021.

  • Content Marketing

Content marketing involves creating and consistently sharing valuable, relevant blogs, videos and other online materials through various platforms, such as email, social media and website, to attract and retain audiences and ultimately increase sales.

  • Social Media Advertising

With almost everyone being on social media, your chances of reaching your target market are pretty high. Also, most social media platforms, such as LinkedIn, Instragram, Facebook and YouTube, have their own paid ad platform, like Google’s PPC platform, where you can design ads and target the right audiences.

  • Search engine optimization

Search engine optimization involves relevant keyword research, adding relevant keyword-rich content, increasing site loading speed and using SEO best practices to attract more visitors and keep them engaged on your website. By doing so, you are allowing your brand to stay at the top of the ranking when a user types in a keyword on search engines like Google.

Unlike search engine marketing (SEM), which involves advertising your brand through paid advertising, this strategy is organic—meaning it entails no costs.

  • Personalization

Personalization involves customizing customers’ online buying experience based on consumer micro data, such as their product preferences. This strategy allows you to provide personalized products and services and create personalized ads.

  • Customer Retention and Re-engagement

Customer re-engagement and re-engagement involves reaching out to customers who purchased some of your products in the past and making them decide to purchase again, keeping your brand front-to-mind.

Conclusion

As you grow and improve your online presence in 2021, consider incorporating some of the abovementioned ecommerce marketing strategies into your online business to attract more customers, build brand awareness, increase sales and grow in one of the most competitive industries. They can help put you on top of the game!

How Design And Development Can Improve A Website’s Performance

In this digital age, web design and development can either make or break a business.

A professional and successful web design plays an integral part in your web performance. It gives you more than just online presence. It drives more traffic, which can result in higher conversion rate, leading to increased revenue and better business.

What is Web Performance?

Web performance is about user experience, retaining users, and improving conversions. A better web performance sees a massive spike in search engine traffic, as well as customer engagement and retention.

Let’s discuss how design and development can improve a website’s performance.

  • Conversion

A website with bland design, complex layouts and poor loading times can sabotage a brand’s narrative, regardless of the quality of products or services offered. New site visitors might end up fumbling around aimlessly and eventually go to other websites.

Giving users what they need immediately, for example, making the product gallery readily available in a ‘Product Gallery’ tab at the upper right corner of the home page, can leave a positive impression.

Optimizing every landing page on your website can improve conversion rates.

  • Search Engine Visibility

Your web design features can potentially affect your ranking in search engines, as well as user experience. Poor web design jeopardizes your search engine rankings, and this has a direct impact on your business in general. 

An SEO-focused web design that allows your web pages to render well on different platforms, browsers and devices makes your content readable to a broader audience and ensures optimal performance, regardless of the device the consumer is using. Plus, smooth navigation and speedy load times contributes to better user experience.

So make sure to incorporate SEO best practices in the design and development of your business website.

  • Brand Identity and Credibility

A professional website design tells the story that a brand is on front burner. A successful website design makes a difference on how consumers see your brand.

Your website visual reflects your mood or motif and helps audiences make connections. A consistent branding promotes brand identity. With an established brand identity, you now should work on increasing the trust that consumers have for your business to turn them into returning customers.

To make your website look more credible, make sure that your content is up-to-date. You can also add a section for ‘Frequently Asked Questions’ (FAQ).

The Crucial Tasks A Digital Marketing Agency Can Perform For You

Over the past decade, it can be observed that the business world has evolved. The increasing popularity and use of the Internet has caused a shift in the marketing strategies of both small and large businesses. 

With almost every individual being online almost every day, business owners have decided to go online as well, knowing that there’s a large number of potential customers online.

Online business requires online marketing too.

What Is Digital Marketing?

Digital marketing is an online marketing strategy that aims to sell products and services by targeting and reaching out to the right audience and building relationships with them.

It comprises the following campaigns:

  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click Ads (PPC)
  • Video Marketing
  • Mobile Marketing
  • Online Advertising
  • Email Marketing
  • Website Design

You can either hire an agency to conduct all online marketing efforts needed for your business, or you can have an in-house marketing. However, if you are not capable or if you don’t have the luxury of time to conduct online marketing, then you can seek the help of a digital marketing agency with expertise in all things from web design to content marketing.

The Role of a Digital Marketing Agency

A digital marketing agency helps a business reach its sales goals through a wide range of tactics, from social media marketing to SEO. Thus, they can be a valuable partner to your business. Their main task is to bring in customers through the front doors of your business.

But before that, they first need to fully understand your brand; your business principles, goals, and objectives; and your business target market. Letting them know your expectations is also necessary.

After being able to understand your key business operations, functions, and needs, they can now come up with a customized digital marketing strategy that meets or even exceeds your expectations.

Through targeted, measurable, and interactive digital marketing efforts, the goal of promoting the brand/business, building customer loyalty and increasing sales is highly achievable.

Working with a digital marketing agency isn’t one-time, but rather continuing until the business’s marketing goals and objectives are achieved.

The agency will use various channels to advertise and promote your brand, depending on the industry, marketing strategies, budget, and timeframe agreed upon. They are responsible for implementing and maintaining marketing efforts and providing regular status reports and updates.

Important Changes To Make When Redesigning A Website

Your website is more than just a place for your products or services. It also serves as a business card and a place where you inform people of your brand and sell it. As you begin to think of your website that way, you also start considering the idea of a website facelift.

Maybe you want to redesign your website because it looks outdated or your conversions/sales are declining. If you are at that stage, this is the perfect place for you. We provide herein some important changes to keep in mind for best results.

Before redesigning a website, it is important that you check your current website first and find out what’s working and what’s not.

A website redesign doesn’t mean you need to change everything as some elements in your site are probably working well. For example, if you are satisfied with your brand’s theme color and it’s helped build your brand identity, then there’s no need to change it.

Also, using analytics can help you identify what parts of your website visitors find valuable—and what they don’t. This helps you make smart decisions about your new web design.

After identifying the elements that needed changed, you can start defining your new web design plans and goals.

So here are important changes to make when redesigning a website.

  • Add eye-catching yet relevant visual features and elements

Illustrations, infographics, and videos are more eye-catching compared to plain text. People are more likely to respond to them, so incorporating these on your new website is a great idea.

  • Customize your website to show off your brand’s personality

Use layouts, images, fonts and colors in your website that show off your brand identity. Make sure to use a consistent tone in your social media posts or blog articles so people can immediately recognize your content.

  • Create a blog to increase traffic to your site

One of the many tried-and-true ways to increase traffic to your website is content marketing. In addition, blogging helps disseminate content to your audience.

  • Make sure your new website is SEO-focused and SEO-optimized

An SEO-focused website delivers contents efficiently regardless of the device, platforms and browsers used. Also, if your landing pages are SEO-optimized, they may rank higher in the search engine results pages (SERPs), leading to increased conversion rate and higher earning potential.

To do this, make sure to incorporate relevant, most-searched keywords into your content and create well-written page titles, permalinks and custom meta-descriptions.

Why Scalability Matters In eCommerce Website Design

The development of eCommerce and the increasing mobile access have resulted in a growing number of web services. A well-managed eCommerce website will attract more customers and eventually grow bigge and more profitable. 

In this very competitive industry, meeting your customers wherever they are is highly important for a successful digital strategy. Providing them with a great experience is an absolute priority, but a website that does not function correctly can sabotage your digital efforts. This is why website scalability matters.

Website scalability is the ability of a website to handle the increase in workload resulting from an ongoing ad campaign or an increasing brand awareness.

Plan for Website Scalability in the Early Stages of Web Design

Ideally, website scalability should be considered in the earlier stages of ecommerce website design. Web designers should consider not only the functionality and features of a website but also how it needs to work. Your site’s ability to perform under an increasing amount of traffic is part and parcel of its success.

Failure to plan for website scalability can be a disaster. This may cause your website to slow down or the potential customers can’t connect to the site at all.

As your digital marketing strategy comes into fruition, your website starts to drive a lot of traffic. Website scalability allows your site to handle the increasing load during sales or the holiday rush or when running an ad campaign. It ensures that your website can meet its changing and growing needs.

An eCommerce website that has invested in paid advertisements and experienced a sizable uptick in clicks and conversions has to stay up and running fast to avoid customers from abandoning their cart before completing a purchase; otherwise, it will result in lost revenue.

If you invest in website scalability early on, your customers will have a satisfying shopping experience on your website and are more likely to turn into returning customers.

Common Tools to Create a Scalable Website

Here are some common tools used for website scalability.

  • Cloud Storage – this means storing your application’s data on remote servers easily accessible and available anytime, anywhere.
  • Caching – effective use of caching increases reusability and saves costs on data loading, allowing fast retrieval of data.
  • Load Balancing Software – this helps monitor the traffic usage and spreads the loads across multiple servers, preventing one server alone from handling the surge of users.