The advent of new technology and the current pandemic the world is facing have given rise to many eCommerce businesses. A lot of people have shifted to online shopping, and a wealth of eCommerce platforms have made it easier to start your own online store. However, setting up a website for your business isn’t enough to achieve your sales goals—you need to work on growing and improving it.
Five eCommerce Marketing Strategies
With the sector becoming more competitive, attaining higher sales can be an uphill battle. So here we share five of the latest ecommerce marketing strategies to help you grow your online sales in 2021.
- Content Marketing
Content marketing involves creating and consistently sharing valuable, relevant blogs, videos and other online materials through various platforms, such as email, social media and website, to attract and retain audiences and ultimately increase sales.
- Social Media Advertising
With almost everyone being on social media, your chances of reaching your target market are pretty high. Also, most social media platforms, such as LinkedIn, Instragram, Facebook and YouTube, have their own paid ad platform, like Google’s PPC platform, where you can design ads and target the right audiences.
- Search engine optimization
Search engine optimization involves relevant keyword research, adding relevant keyword-rich content, increasing site loading speed and using SEO best practices to attract more visitors and keep them engaged on your website. By doing so, you are allowing your brand to stay at the top of the ranking when a user types in a keyword on search engines like Google.
Unlike search engine marketing (SEM), which involves advertising your brand through paid advertising, this strategy is organic—meaning it entails no costs.
Personalization involves customizing customers’ online buying experience based on consumer micro data, such as their product preferences. This strategy allows you to provide personalized products and services and create personalized ads.
- Customer Retention and Re-engagement
Customer re-engagement and re-engagement involves reaching out to customers who purchased some of your products in the past and making them decide to purchase again, keeping your brand front-to-mind.
As you grow and improve your online presence in 2021, consider incorporating some of the abovementioned ecommerce marketing strategies into your online business to attract more customers, build brand awareness, increase sales and grow in one of the most competitive industries. They can help put you on top of the game!