Does Email Marketing Still Work In The 2020s?

For over two decades, email has been part and parcel of a marketer’s toolkit. Yes, it’s been around for a long time but still remains as relevant, powerful and effective as ever.

The type of technology surrounding email and the way it is used have evolved over time. Email has been used from regular communication to a marketing support.

While email marketing doesn’t work sometimes, the growth of social media and other online marketing platforms won’t kill this long-standing strategy. Although older technologies are believed to fall out, this is not the case for email marketing—but instead, they evolve. Thus, it remains effective in the 2020s and even to date.

In fact, this tactic has outranked some popular strategies like SEO, PPC and social media marketing. Marketers who do it correctly can enjoy a higher return on investment.

Why Email Marketing Won’t Work?

Sometimes email marketing doesn’t work because business owners/marketers fail to identify and fully understand the target audience, which is a very integral part in email marketing.

And sometimes, it’s not the strategy itself but rather the content and the way it is being done. Without relevant and effective content and information, email marketing may fail to meet the recipients’ interests, thus limiting the tool’s success.

In addition, tireless sending of newsletters can cause inconvenience to the recipients, causing them to unsubscribe.

How to Make Email Marketing Work?

When done properly, email marketing can be effective in generating new customers and leveraging sales.  Here are some key points to keep in mind to get results:

  • Content is very important in every marketing strategy, including email marketing. If you want to boost conversion through email marketing, work on your content first. Make sure it is relevant, informative and interesting.
  • Making your email more personal can take your marketing efforts to the next level. Using some call-to-actions can also help motivate recipients click the button.
  • Send out clean and crisp emails. This means using short keyword-rich paragraphs, including bullet points and inserting relevant images.
  • Don’t bombard your subscribers. Reducing the number of emails you send out to your target audience and scheduling them probably once a week can make a difference.
  • Come up with an interesting email marketing design. The design gets the first impression. If it looks terrible, people might not want to read it. Also, make sure your email is readable on different devices, including desktop, tablet or phone.

eCommerce Marketing In 2021: The Latest Strategies

The advent of new technology and the current pandemic the world is facing have given rise to many eCommerce businesses. A lot of people have shifted to online shopping, and a wealth of eCommerce platforms have made it easier to start your own online store. However, setting up a website for your business isn’t enough to achieve your sales goals—you need to work on growing and improving it.

Five eCommerce Marketing Strategies

With the sector becoming more competitive, attaining higher sales can be an uphill battle. So here we share five of the latest ecommerce marketing strategies to help you grow your online sales in 2021.

  • Content Marketing

Content marketing involves creating and consistently sharing valuable, relevant blogs, videos and other online materials through various platforms, such as email, social media and website, to attract and retain audiences and ultimately increase sales.

  • Social Media Advertising

With almost everyone being on social media, your chances of reaching your target market are pretty high. Also, most social media platforms, such as LinkedIn, Instragram, Facebook and YouTube, have their own paid ad platform, like Google’s PPC platform, where you can design ads and target the right audiences.

  • Search engine optimization

Search engine optimization involves relevant keyword research, adding relevant keyword-rich content, increasing site loading speed and using SEO best practices to attract more visitors and keep them engaged on your website. By doing so, you are allowing your brand to stay at the top of the ranking when a user types in a keyword on search engines like Google.

Unlike search engine marketing (SEM), which involves advertising your brand through paid advertising, this strategy is organic—meaning it entails no costs.

  • Personalization

Personalization involves customizing customers’ online buying experience based on consumer micro data, such as their product preferences. This strategy allows you to provide personalized products and services and create personalized ads.

  • Customer Retention and Re-engagement

Customer re-engagement and re-engagement involves reaching out to customers who purchased some of your products in the past and making them decide to purchase again, keeping your brand front-to-mind.


As you grow and improve your online presence in 2021, consider incorporating some of the abovementioned ecommerce marketing strategies into your online business to attract more customers, build brand awareness, increase sales and grow in one of the most competitive industries. They can help put you on top of the game!

The Crucial Tasks A Digital Marketing Agency Can Perform For You

Over the past decade, it can be observed that the business world has evolved. The increasing popularity and use of the Internet has caused a shift in the marketing strategies of both small and large businesses. 

With almost every individual being online almost every day, business owners have decided to go online as well, knowing that there’s a large number of potential customers online.

Online business requires online marketing too.

What Is Digital Marketing?

Digital marketing is an online marketing strategy that aims to sell products and services by targeting and reaching out to the right audience and building relationships with them.

It comprises the following campaigns:

  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click Ads (PPC)
  • Video Marketing
  • Mobile Marketing
  • Online Advertising
  • Email Marketing
  • Website Design

You can either hire an agency to conduct all online marketing efforts needed for your business, or you can have an in-house marketing. However, if you are not capable or if you don’t have the luxury of time to conduct online marketing, then you can seek the help of a digital marketing agency with expertise in all things from web design to content marketing.

The Role of a Digital Marketing Agency

A digital marketing agency helps a business reach its sales goals through a wide range of tactics, from social media marketing to SEO. Thus, they can be a valuable partner to your business. Their main task is to bring in customers through the front doors of your business.

But before that, they first need to fully understand your brand; your business principles, goals, and objectives; and your business target market. Letting them know your expectations is also necessary.

After being able to understand your key business operations, functions, and needs, they can now come up with a customized digital marketing strategy that meets or even exceeds your expectations.

Through targeted, measurable, and interactive digital marketing efforts, the goal of promoting the brand/business, building customer loyalty and increasing sales is highly achievable.

Working with a digital marketing agency isn’t one-time, but rather continuing until the business’s marketing goals and objectives are achieved.

The agency will use various channels to advertise and promote your brand, depending on the industry, marketing strategies, budget, and timeframe agreed upon. They are responsible for implementing and maintaining marketing efforts and providing regular status reports and updates.