In this digital age, web design and development can either make or break a business.
A professional and successful web design plays an integral part in your web performance. It gives you more than just online presence. It drives more traffic, which can result in higher conversion rate, leading to increased revenue and better business.
What is Web Performance?
Web performance is about user experience, retaining users, and improving conversions. A better web performance sees a massive spike in search engine traffic, as well as customer engagement and retention.
Let’s discuss how design and development can improve a website’s performance.
A website with bland design, complex layouts and poor loading times can sabotage a brand’s narrative, regardless of the quality of products or services offered. New site visitors might end up fumbling around aimlessly and eventually go to other websites.
Giving users what they need immediately, for example, making the product gallery readily available in a ‘Product Gallery’ tab at the upper right corner of the home page, can leave a positive impression.
Optimizing every landing page on your website can improve conversion rates.
- Search Engine Visibility
Your web design features can potentially affect your ranking in search engines, as well as user experience. Poor web design jeopardizes your search engine rankings, and this has a direct impact on your business in general.
An SEO-focused web design that allows your web pages to render well on different platforms, browsers and devices makes your content readable to a broader audience and ensures optimal performance, regardless of the device the consumer is using. Plus, smooth navigation and speedy load times contributes to better user experience.
So make sure to incorporate SEO best practices in the design and development of your business website.
- Brand Identity and Credibility
A professional website design tells the story that a brand is on front burner. A successful website design makes a difference on how consumers see your brand.
Your website visual reflects your mood or motif and helps audiences make connections. A consistent branding promotes brand identity. With an established brand identity, you now should work on increasing the trust that consumers have for your business to turn them into returning customers.
To make your website look more credible, make sure that your content is up-to-date. You can also add a section for ‘Frequently Asked Questions’ (FAQ).