The development of eCommerce and the increasing mobile access have resulted in a growing number of web services. A well-managed eCommerce website will attract more customers and eventually grow bigge and more profitable.
In this very competitive industry, meeting your customers wherever they are is highly important for a successful digital strategy. Providing them with a great experience is an absolute priority, but a website that does not function correctly can sabotage your digital efforts. This is why website scalability matters.
Website scalability is the ability of a website to handle the increase in workload resulting from an ongoing ad campaign or an increasing brand awareness.
Plan for Website Scalability in the Early Stages of Web Design
Ideally, website scalability should be considered in the earlier stages of ecommerce website design. Web designers should consider not only the functionality and features of a website but also how it needs to work. Your site’s ability to perform under an increasing amount of traffic is part and parcel of its success.
Failure to plan for website scalability can be a disaster. This may cause your website to slow down or the potential customers can’t connect to the site at all.
As your digital marketing strategy comes into fruition, your website starts to drive a lot of traffic. Website scalability allows your site to handle the increasing load during sales or the holiday rush or when running an ad campaign. It ensures that your website can meet its changing and growing needs.
An eCommerce website that has invested in paid advertisements and experienced a sizable uptick in clicks and conversions has to stay up and running fast to avoid customers from abandoning their cart before completing a purchase; otherwise, it will result in lost revenue.
If you invest in website scalability early on, your customers will have a satisfying shopping experience on your website and are more likely to turn into returning customers.
Common Tools to Create a Scalable Website
Here are some common tools used for website scalability.
- Cloud Storage – this means storing your application’s data on remote servers easily accessible and available anytime, anywhere.
- Caching – effective use of caching increases reusability and saves costs on data loading, allowing fast retrieval of data.
- Load Balancing Software – this helps monitor the traffic usage and spreads the loads across multiple servers, preventing one server alone from handling the surge of users.