Important Changes To Make When Redesigning A Website

Your website is more than just a place for your products or services. It also serves as a business card and a place where you inform people of your brand and sell it. As you begin to think of your website that way, you also start considering the idea of a website facelift.

Maybe you want to redesign your website because it looks outdated or your conversions/sales are declining. If you are at that stage, this is the perfect place for you. We provide herein some important changes to keep in mind for best results.

Before redesigning a website, it is important that you check your current website first and find out what’s working and what’s not.

A website redesign doesn’t mean you need to change everything as some elements in your site are probably working well. For example, if you are satisfied with your brand’s theme color and it’s helped build your brand identity, then there’s no need to change it.

Also, using analytics can help you identify what parts of your website visitors find valuable—and what they don’t. This helps you make smart decisions about your new web design.

After identifying the elements that needed changed, you can start defining your new web design plans and goals.

So here are important changes to make when redesigning a website.

  • Add eye-catching yet relevant visual features and elements

Illustrations, infographics, and videos are more eye-catching compared to plain text. People are more likely to respond to them, so incorporating these on your new website is a great idea.

  • Customize your website to show off your brand’s personality

Use layouts, images, fonts and colors in your website that show off your brand identity. Make sure to use a consistent tone in your social media posts or blog articles so people can immediately recognize your content.

  • Create a blog to increase traffic to your site

One of the many tried-and-true ways to increase traffic to your website is content marketing. In addition, blogging helps disseminate content to your audience.

  • Make sure your new website is SEO-focused and SEO-optimized

An SEO-focused website delivers contents efficiently regardless of the device, platforms and browsers used. Also, if your landing pages are SEO-optimized, they may rank higher in the search engine results pages (SERPs), leading to increased conversion rate and higher earning potential.

To do this, make sure to incorporate relevant, most-searched keywords into your content and create well-written page titles, permalinks and custom meta-descriptions.

Why Scalability Matters In eCommerce Website Design

The development of eCommerce and the increasing mobile access have resulted in a growing number of web services. A well-managed eCommerce website will attract more customers and eventually grow bigge and more profitable. 

In this very competitive industry, meeting your customers wherever they are is highly important for a successful digital strategy. Providing them with a great experience is an absolute priority, but a website that does not function correctly can sabotage your digital efforts. This is why website scalability matters.

Website scalability is the ability of a website to handle the increase in workload resulting from an ongoing ad campaign or an increasing brand awareness.

Plan for Website Scalability in the Early Stages of Web Design

Ideally, website scalability should be considered in the earlier stages of ecommerce website design. Web designers should consider not only the functionality and features of a website but also how it needs to work. Your site’s ability to perform under an increasing amount of traffic is part and parcel of its success.

Failure to plan for website scalability can be a disaster. This may cause your website to slow down or the potential customers can’t connect to the site at all.

As your digital marketing strategy comes into fruition, your website starts to drive a lot of traffic. Website scalability allows your site to handle the increasing load during sales or the holiday rush or when running an ad campaign. It ensures that your website can meet its changing and growing needs.

An eCommerce website that has invested in paid advertisements and experienced a sizable uptick in clicks and conversions has to stay up and running fast to avoid customers from abandoning their cart before completing a purchase; otherwise, it will result in lost revenue.

If you invest in website scalability early on, your customers will have a satisfying shopping experience on your website and are more likely to turn into returning customers.

Common Tools to Create a Scalable Website

Here are some common tools used for website scalability.

  • Cloud Storage – this means storing your application’s data on remote servers easily accessible and available anytime, anywhere.
  • Caching – effective use of caching increases reusability and saves costs on data loading, allowing fast retrieval of data.
  • Load Balancing Software – this helps monitor the traffic usage and spreads the loads across multiple servers, preventing one server alone from handling the surge of users.