Your website is more than just a place for your products or services. It also serves as a business card and a place where you inform people of your brand and sell it. As you begin to think of your website that way, you also start considering the idea of a website facelift.
Maybe you want to redesign your website because it looks outdated or your conversions/sales are declining. If you are at that stage, this is the perfect place for you. We provide herein some important changes to keep in mind for best results.
Before redesigning a website, it is important that you check your current website first and find out what’s working and what’s not.
A website redesign doesn’t mean you need to change everything as some elements in your site are probably working well. For example, if you are satisfied with your brand’s theme color and it’s helped build your brand identity, then there’s no need to change it.
Also, using analytics can help you identify what parts of your website visitors find valuable—and what they don’t. This helps you make smart decisions about your new web design.
After identifying the elements that needed changed, you can start defining your new web design plans and goals.
So here are important changes to make when redesigning a website.
- Add eye-catching yet relevant visual features and elements
Illustrations, infographics, and videos are more eye-catching compared to plain text. People are more likely to respond to them, so incorporating these on your new website is a great idea.
- Customize your website to show off your brand’s personality
Use layouts, images, fonts and colors in your website that show off your brand identity. Make sure to use a consistent tone in your social media posts or blog articles so people can immediately recognize your content.
- Create a blog to increase traffic to your site
One of the many tried-and-true ways to increase traffic to your website is content marketing. In addition, blogging helps disseminate content to your audience.
- Make sure your new website is SEO-focused and SEO-optimized
An SEO-focused website delivers contents efficiently regardless of the device, platforms and browsers used. Also, if your landing pages are SEO-optimized, they may rank higher in the search engine results pages (SERPs), leading to increased conversion rate and higher earning potential.
To do this, make sure to incorporate relevant, most-searched keywords into your content and create well-written page titles, permalinks and custom meta-descriptions.